Jakarta, Indonesia – July 2025
Auriga made a remarkable impression at Food & Hospitality Indonesia (FHI) 2025, successfully engaging industry professionals and introducing its premium kitchen solutions to one of Southeast Asia’s most dynamic hospitality markets.
Held at JIEXPO Kemayoran, Jakarta, the exhibition provided a strategic platform for Auriga to connect directly with chefs, consultants, and business owners seeking high-performance and design-driven kitchen solutions.
Building Connections Through Experience
Rather than simply presenting a product, Auriga focused on delivering an immersive experience. This allows visitors to explore how its kitchen systems integrate functionality, craftsmanship, and personalization.
The showcased Auriga Quadriga 1600 in Magia Alba became a focal point for discussion, sparking conversations around kitchen design, workflow efficiency, and the growing demand for bespoke culinary environments in Indonesia.
Presented together with other Nayati premium kitchen equipment, the display offered a more complete perspective on how integrated kitchen solutions can enhance both performance and operational flow.
Visitors were particularly engaged by Auriga’s approach to customization, where each kitchen block is not just equipment, but a tailored centerpiece designed to reflect individual identity and operational needs.
Strengthening Regional Presence
Indonesia’s hospitality industry continues to evolve rapidly, with increasing demand for premium dining experiences and professional-grade kitchen infrastructure. Auriga’s presence at FHI 2025 highlighted how the brand is well-positioned to support this growth.
Auriga’s successful participation at FHI 2025 marks an important step in strengthening its footprint in Indonesia and the broader Southeast Asian region. The event not only introduced the brand but also established meaningful connections with key industry players.
Part of Nayati’s International Initiative
The exhibition is part of PT. Nayati Indonesia’s ongoing international exhibition series, aimed at bringing innovative, high-quality kitchen solutions to global markets. Through these initiatives, Nayati continues to bridge technology, craftsmanship, and culinary excellence.
